Case Study: CA Cape Doctors – Navigating the Digital Healthcare Landscape
Client: CA Cape Doctors
CA Cape Doctors, a healthcare provider in the Western Cape, sought to establish a strong digital presence, and opened their doors in November 2019
2. Client Background:
A Start-Up healthcare provider servicing and catering for the Cape Town region.
Had no digital footprint or online visibility.
3. Project Scope:
– Corporate Identity, Logo & Brand Design.
– Wireframe design & UX for the initial website.
– Custom CMS WordPress Site Built in Divi.
– Content generation and development.
– Comprehensive SEO strategy and implementation (on-site and off-site).
– Backlink strategies.
– AB Testing and other refinement strategies.
– Social media setup and maintenance.
a. Website Design:
– Developed wireframes to enhance the website’s structure and user experience.
– Implementing the design into a Developed (CMS) WordPress website using Divi builder.
b. Content Generation:
– Created engaging and informative content to showcase CA Cape Doctors’ expertise and services.
c. SEO Setup:
– Conducted a thorough SEO audit.
– Keyword research and optimisation.
– Implemented on-site SEO, including registering on all online map services and search engines.
– Executed off-site SEO strategies to enhance the website’s authority.
d. Backlink Strategies:
– Established high-quality backlinks from reputable healthcare and local websites.
e. Social Media Setup and Maintenance:
– Created and optimized social media profiles.
– Implemented a content calendar for regular updates and engagement.
Conducted testing for website functionality, SEO performance, and social media engagement.
Digital Footprint Improvement, Transformed from having no digital presence to dominating the digital landscape in the Western Cape healthcare sector.
7. SEO Impact:
Securing over 15 keywords to rank at the top on the first page of Google Search, relevant healthcare-related keywords centered around the main SEO strategy.
Substantial increase in organic traffic and online visibility.
8. Social Media Presence:
Established an active and engaged social media community.
CA Cape Doctors now hold a prominent digital position in the Western Cape healthcare sector.
The comprehensive approach to website design, content, SEO, and social media resulted in a successful online presence.
10. Lessons Learned:
Emphasize the importance of a holistic digital strategy for businesses seeking to establish a strong online presence.
This concise case study highlights the key components of the project, the transformation achieved, and the client’s improved digital position in the Western Cape private healthcare sector.
CA Cape Doctors – On Google Search
Staying current with trends and industry insights, we ensure that our client remains in sync with the latest advancements in the industry.
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