Case Studies

Case Study: CA Cape Doctors – Navigating the Digital Healthcare Landscape

Client: CA Cape Doctors

1. Introduction:
CA Cape Doctors, a healthcare provider in the Western Cape, sought to establish a strong digital presence, and opened their doors in November 2019

2. Client Background:
A Start-Up healthcare provider servicing and catering for the Cape Town region.
Had no digital footprint or online visibility.

3. Project Scope:
– Corporate Identity, Logo & Brand Design.
– Wireframe design & UX for the initial website.
– Custom CMS WordPress Site Built in Divi.
– Content generation and development.
– Comprehensive SEO strategy and implementation (on-site and off-site).
– Backlink strategies.
– AB Testing and other refinement strategies.
– Social media setup and maintenance.

4. Implementation:

a. Website Design:
– Developed wireframes to enhance the website’s structure and user experience.
– Implementing the design into a Developed (CMS) WordPress website using Divi builder.

b. Content Generation:
– Created engaging and informative content to showcase CA Cape Doctors’ expertise and services.

c. SEO Setup:
– Conducted a thorough SEO audit.
– Keyword research and optimisation.
– Implemented on-site SEO, including registering on all online map services and search engines.
– Executed off-site SEO strategies to enhance the website’s authority.

d. Backlink Strategies:
– Established high-quality backlinks from reputable healthcare and local websites.

e. Social Media Setup and Maintenance:
– Created and optimized social media profiles.
– Implemented a content calendar for regular updates and engagement.

5. Testing:
Conducted testing for website functionality, SEO performance, and social media engagement.

6. Results:
Digital Footprint Improvement, Transformed from having no digital presence to dominating the digital landscape in the Western Cape healthcare sector.

7. SEO Impact:
Securing over 15 keywords to rank at the top on the first page of Google Search, relevant healthcare-related keywords centered around the main SEO strategy.
Substantial increase in organic traffic and online visibility.

8. Social Media Presence:
Established an active and engaged social media community.

9. Conclusion:
CA Cape Doctors now hold a prominent digital position in the Western Cape healthcare sector.
The comprehensive approach to website design, content, SEO, and social media resulted in a successful online presence.

10. Lessons Learned:
Emphasize the importance of a holistic digital strategy for businesses seeking to establish a strong online presence.

11. Appendix:
This concise case study highlights the key components of the project, the transformation achieved, and the client’s improved digital position in the Western Cape private healthcare sector.

CA Cape Doctors – On Google Search